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Management of Electronic Media

Item 9780495569428

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Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.
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Management of Electronic Media, by Albarran, 4th Edition
Management of Electronic Media, by Albarran, 4th Edition
Item 9780495569428
ISBN-10: 0495569429 ISBN-13: 9780495569428. Edition: 4.
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Management of Electronic Media
Management of Electronic Media
Item 9780495569428
by Alan B. Albarran - Cengage Learning (2010) - Paperback - ISBN 0495569429 9780495569428
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Management of Electronic Media
Management of Electronic Media
Item 9780495569428
by Alan B. Albarran - Cengage Learning (2010) - Paperback - ISBN 0495569429 9780495569428
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MANAGEMENT OF ELECTRONIC MEDIA
MANAGEMENT OF ELECTRONIC MEDIA
Item 9780495569428
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Management of Electronic Media
Management of Electronic Media
Item 9780495569428
MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.
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Product Info
Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.
MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.
Management of Electronic Media
General
ISBN

9780495569428

Fiction/Non-Fiction

Non-Fiction

Publisher

Wadsworth Pub Co

Pages

332

List Price

$151.95

Author

Albarran, Alan B.

Publication Date

01/08/2009

Release Status

In Print

Format

Paperback

Language

English

Measurements

Height: 9 Inches (US)

Width: 7.25 Inches (US)

Thickness: 0.5 Inches (US)

Unit Weight: 1.25 Pounds (US)

Edition Number

4

Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.

MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries.

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