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Management of Electronic Media (with InfoTrac ) (Wadsworth Series in Broadcast and Production)

Item  0534563996
Price  $134.95
MANAGEMENT OF ELECTRONIC MEDIA (WITH INFOTRAC) provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.MANAGEMENT OF...
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Management of Electronic Media (with InfoTrac ) (Wadsworth Series in Broadcast and Production)

MANAGEMENT OF ELECTRONIC MEDIA (WITH INFOTRAC) provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

MANAGEMENT OF ELECTRONIC MEDIA takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

General

ISBN 9780534563998


Fiction/Non-Fiction Non-Fiction


Publisher Wadsworth Pub Co


Pages 333


List Price $144.95


Author Albarran, Alan B.


Publication Date 08/05/2005


Release Status Out of Print


Format Paperback


Language English


Measurements Height: 9.5 Inches (US)
Width: 7.5 Inches (US)
Thickness: 0.75 Inches (US)
Unit Weight: 1.25 Pounds (US)


Edition Number 3
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Management of Electronic Media (with InfoTrac ) (Wadsworth Series in Broadcast and Production)

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